Wednesday, July 29, 2009

DIY or Outsource Your Hospital's Social Media Activities??

With the current low hospital and hospital association social media adoption rate - I would tend to conclude that there are multiple factors that are keeping this number low. Is it a cost issue? Is it a knowledge/awareness issue? Is it a time issue? We could speculate all night as to what the driving factors are behind this issue.

As I have documented in some recent posts, the issue for a hospital is not whether to adopt/implement these tools as much as it is who is going to become the "social media" champion within their organization.

Ok - so your CEO just came into your weekly administrative meeting and proclaimed that your hospital is going to become the next "social media superstar" within thirty days. What do you do? Do you take on the steep learning curve and spend the next 2-3 weeks learning how facebook, twitter, blogs, and Youtube work? Do you contact your marketing company to see if they know how do social media? Do you do a Google search for "outsource social media" companies?

According to a July 7, 2009 article by Lydia Dishman - - she states that "as the number of platforms grows, so does the time it takes to feed and groom each account. Not to mention the front-end investment of setting everything up". She also poses the question "for those caught up in a social media blitz - and those contemplating taking the plunge - why not consider outsourcing"?

If you are considering outsourcing your social media and are looking for an "expert" - I would recommend that you script your interview questions using Ian Lurie's "10 Questions to Evaluate a Social Media Expert" - - this is a very good place to start - as well as give you a basic idea of what to look for. The upside to outsourcing is that (in theory) you will be engaging a social media expert (no learning curve), quick implementation, cheaper than hiring a dedicated employee or a portion of an FTE, and they will be up to date with social media tool trends. The downside is that there is a lot of pressure to select the right firm out of many that claim they are "experts", lack of control, and the typical outsource management issues (i.e. performance, responsiveness..etc).

From the D.I.Y. (Do It Yourself) side of the ball - you can hire a person or people to take on your social media program - the advantages of this is that you will maintain direct control over the messages, your branding, and promotions. The downside is that you will have to deal with typical employee relations issues (i.e. sick/vacation time), cross training, steep learning curve, and large time commitment.

You can certainly make a very compelling case for either DIY or outsourcing your social media strategy. As with any strategic decision, make sure you do your homework before you choose your path.

Good luck with your selection! I look forward to seeing and reporting on your future successes!!


  1. Hospital Ratings 2010..........

  2. It is nice article about all the hospitals all over, but can you help me about best hospitals ratings around all over the world.

  3. Hi….I like your post.Thanks for sharing an informative posting. I appreciate the great information about social media outsourcing . Keep posting similar article.


  4. It is Very good article and interesting blog,

    Email Appending list is continuously updated with most accurate, quality and verified contacts Hospital industry.

    Would you be interested in reaching out to the entire Health Care Professionals across US?
    Hospital CEO email database provide complete marketing information such as

    · First Name, Last Name.
    · Business Name
    · Practice Specialty, Specialty Code
    · Email, Postal Address and Zip Code
    · SIC /NAICS Code and NPI Numbers.
    · Phone Number and Fax Number
    · License Number
    · Web address

    We guarantee the accuracy of the email list and mailing list and will replace any record that may contain inaccurate or invalid information.

  5. Best work you have done, this online website is really cool with great facts.
    web agency Italy

  6. Domain hosting wiki: for bloggers, business owners and webmasters looking for starting, maintaining and knowing more about domains and hosting
    startups and any you find on website articles