Thursday, July 23, 2009

What is the "Social Hospital Blog"??

In the 1980's it was "General Hospital" - with all of the drama, weddings, Luke/Laura, etc... Today it is the "Social Hospital"...

The Social Hospital Blog is your source for best practices in how hospitals are using the various social media tools available to them. There are hundreds of hospitals currently using social media tools to promote themselves. These tools range from basic websites to blogs to facebook to twitter, etc..etc...

What is working and what is not working?? What can be learned from other industries?? What is hospital A doing that hospitals B & C can pick up on and implement at their facilities??

As the emerging technology of social media continues to become more mainstream and hospitals continue to adopt these tools - I believe the effect on the hospital industry will be viral in nature.
With the many very smart and creative marketing types in the hospital business - there already are many fine examples of work being done in the social media environment. I believe that we are just scratching the surface.. sit back and hold on.. because I believe that this will be a very wild and exciting ride!!

This is the mission of the Social Hospital Blog...

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